What we do.
Identity-driven strategic development & growth
We are true believers of the power of identity-driven organizational management. All of our efforts orbit around brand as a core concept and simplicity as an ultimate goal. You will find us working anywhere from to large industrial players, as well as in your more than average startup garage.
At home in Scandiavia. At work all over the world.
Why not get to know us better?
*Great branding depends on excellent insight – both from within the organization and the outside. Knowing where your organizations stands vs where your customers want you to be is an essential tool for brand and business success.
*Great strategies create the core of great brands. Deciding on your purpose, your DNA, your identity. Developing your brand architecture will fundamentally change your business. Ask yourself if your portfolio is optimized, or if it could be developed for better performance and brand value.
*Your brand needs a compelling story. A story that by itself can trigger desire, understanding, and ultimately, true customer loyalty – if the organization is able to deliver on it. Brand stories are directly related to your brand essence, the heart of your brand.
identity and design
*Design creates visual and tangible value. Great design enables your brand to move, develop and win over the competition. Design is a strategic business tool. From identity design to brand and product development. Your key brand concept should be reflected in your key design choices. Our design network is global, and globally proven.
*Peter Drucker believes that culture eats strategy for breakfast. Any day. And he is right. Your brand will never come alive if your organizational culture doesn´t embrace it, love it and develop it every day. Create concepts and culture projects that enable your brand. And make it operational.
*A brands architecture or existing portfolio requires in depth understanding of how these brands interact, how they possibly create silos within the organization or in what way they possibly add complexity to the overall offering. Streamlining and simplifying your portfolio will enable your brand to be stronger, create a clearer offering and make it simpler to do business with.
*Transformation is necessary, regardless of what stage your brand or your organization is in. The ex-president of NOKIA said last year: “We did not do anything wrong, we just did not change.” which basically means: If you don´t change, you will be removed from the competition. Change is good, and to transform your organization you need a solid foundation and understanding of what your challenges are, what they will be, and where you want to go from here.
*Any brands endeavours and offerings could be working in a different market. However, different cultures, unknown buying behaviour and country-dependend reactions to trends and macro drivers will influence your brands journey. Internationalization may mean global success or expensive failure. If you do it, do it right.
*Communication is the most powerful tool for change and development. No matter what we do as humans, we communicate. And so do the brands we develop, use, love and hate. Your message map should be coherent with your brand essence and the knowledge of your key target audiences.
Who we are.
thebrandproject* is a truly global network of transformation and branding advisors, paired with business strategists and global foresight experts.
We believe that our business model defines the agency of the future – pairing pinnacle competence to individually identified client needs.
Enablers of growth.
We enable and drive growth – for brands and their leaders alike. We see ourselves as simplifying challengers and transformers of business. We de this by focusing on their unique identities and simplification of their offering. On all levels.
Established as a pinnacle initiative in 2016, our collective has worked with transforming and branding businesses in more than 30 countries, and our global reach spans from Singapore in the East to San Fransisco in the West.
thebrandproject* is a registered Norwegian limited liability company (AS) based in Oslo, Norway.