Millennial Minds in Business

Being a transformation advisory that deals with branding and corporate innovation on an almost daily basis we would be absolutely nowhere if we would not employ the brightest young minds that disrupt everything we think, do, and preach. Each and every day. We are super stoked to welcome our new millennial advisory team to thebrandproject*!   Enter Eric Stein and … Read More

Mergers & Acquisitions

Mergers & Acquisitions – How to Secure Transformation Success by Robert D.B. Leinders-Krog Today, more than ever before, mergers & acquisitions are brand-driven choices for continuous growth and development of an organization. However, merging or acquiring another brand requires a clear understanding of the forces that come in play when integrating an organization – effectively transforming it into a new … Read More

We are a new breed of advisory

We are not your traditional advisory. Quite simply because we don´t believe that uniquely different challenges can be solved by the same competence. Neither do we believe that the same opportunities can be found when addressed by the same people, over and over again. With thebrandproject* we created a pinnacle advisory, setting up high-competence superteams based on our clients needs, … Read More

Core Narrative – A Strategic Foundation

The Quest for a Core Narrative Why would you read this article? Why are you here? Right here, right now? What is the context of your visit and your engagement to this article or the belief system you are about to enter into? Our belief system to be exact. Our belief in the power of great core narratives. The Foundation First, … Read More

logic + magic = value

We are thebrandproject* – where leading brand minds, technology experts, design magicians and business strategist not only talk together (which we know they usually don’t really do) but co-create. With only one end-game. Maximize growth through holistic transformation of your company or product. In a world where businesses are built and developed based on a set of criteria we have created an offering that … Read More

Why Strategic Transformation?

Strategic transformation. More specifically brand-based strategic transformation. Disruption of status quo. Creation of a new position. Realization of ambitions. That is what we say we do – and we thought it might be a good idea to share what we actually mean.  Transformation as such has been around ever since evolution has started (for those of you who believe in … Read More

Five pointers why a brand audit is a crucial tool for better growth

Market forces are changing. Fast. Everything is under attack, and classic business models are up for grabs – and destruction. If your organization is running on a business model that has not changed much for the past decade or more, chances are that disruption is coming. We live in an age of change, and change is good. But change is … Read More

Dimensions of Change

Transformation – dimensions of brand-driven organizational change We have developed a simplified and holistic process to cover these core elements for brand-driven organizational transformation – all of these address critical parts of the organizational brand, and guide change agents to build a strong foundation for greatness. And greatness means conquering market share, grow, and becoming the absolute best you can … Read More

The Strategic Brand Triangle

The Strategic Brand Triangle The basis of identity-driven strategic development The strategic brand triangle defines our view on how an organization should build its strategy. This model ensures that the strategies are based on the essential identity of the brand and organizational uniqueness. Any branding or strategy – progress will base itself on answering to this triangle: A quick summary … Read More