The Quest for a Core Narrative Why would you read this article? Why are you here? Right here, right now? What is the context of your visit and your engagement to this article or the belief system you are about to enter into? Our belief system to be exact. Our belief in the power of great core narratives. The Foundation First, … Read More
We are thebrandproject* – where leading brand minds, technology experts, design magicians and business strategist not only talk together (which we know they usually don’t really do) but co-create. With only one end-game. Maximize growth through holistic transformation of your company or product. In a world where businesses are built and developed based on a set of criteria we have created an offering that … Read More
Strategic transformation. More specifically brand-based strategic transformation. Disruption of status quo. Creation of a new position. Realization of ambitions. That is what we say we do – and we thought it might be a good idea to share what we actually mean. Transformation as such has been around ever since evolution has started (for those of you who believe in … Read More
Market forces are changing. Fast. Everything is under attack, and classic business models are up for grabs – and destruction. If your organization is running on a business model that has not changed much for the past decade or more, chances are that disruption is coming. We live in an age of change, and change is good. But change is … Read More
Norway – a growth arena for international brands The Norwegian market has become a very attractive arena for international brands to expand into. As most of Scandinavia, Norway itself is generally a very forward thinking country, and more often than not, new technology is swiftly adapted. Already today, Norway’s consumer and business brand sphere is full of successful international products … Read More
Transformation – dimensions of brand-driven organizational change We have developed a simplified and holistic process to cover these core elements for brand-driven organizational transformation – all of these address critical parts of the organizational brand, and guide change agents to build a strong foundation for greatness. And greatness means conquering market share, grow, and becoming the absolute best you can … Read More
How about this? Apple added 51 billion dollars to its top line alone – last year. Amazon controls 43% of all e-commerce. Facebook is more successful than Buddah, and Google is taking over advertising and everything else. Advertising is becoming a tax “only poor people pay”. Two companies control 50% of the global mobile advertising market. Amazon and Apple grew … Read More
The 2016 trend report by TrendWatching. Missed it? Check it out now.