the liquid organization

by Robert Leinders-Krog  (this article appeared on in Norwegian, click here to read it) It is that time of the year again. The management team and a gang of consultants have decided that it is necessary to reorganize the company. Create a new organizational chart, remove positions, create new ones, find new people for new roles, define a new … Read More

Erichsen & Horgen

As an absolute pinnacle engineering consultancy, Erichsen & Horgen are involved in the most prestigious and difficult building projects in Norway. Being “best in class” comes with some challenges, specifically based on the consolidation of essentially the entire competitive landscape. Consolidating services and creating one-stop-shops is not the strategy of Erichsen & Horgen. They will continue down on their independent … Read More

Millennial Minds in Business

Being a transformation advisory that deals with branding and corporate innovation on an almost daily basis we would be absolutely nowhere if we would not employ the brightest young minds that disrupt everything we think, do, and preach. Each and every day. We are super stoked to welcome our new millennial advisory team to thebrandproject*!   Enter Eric Stein and … Read More

Mergers & Acquisitions

Mergers & Acquisitions – How to Secure Transformation Success by Robert D.B. Leinders-Krog Today, more than ever before, mergers & acquisitions are brand-driven choices for continuous growth and development of an organization. However, merging or acquiring another brand requires a clear understanding of the forces that come in play when integrating an organization – effectively transforming it into a new … Read More

2017 Nation Brand Report

The Nation Brand Report Brand Finance Nation Brand Report is out. And since we are Scandinavian, and Norway-based, here the take on the Nation Brand Report with Norway as a first point of review. Nation brands play a significant role in how we perceive a commercial brand, how we connect with it and why we believe in its offering. Based … Read More

Kongsberg Digital &

Kongsberg Gruppen – Kongsberg Digital & Industry __ Maritime, Off- and onshore industry __ Digital & Software Services __ Machine Learning & Business Transformation Services __ Strategic Brand Audit __ Brand Strategy & Core Narrative __ Customer & Digital Journey Leading Thought: The digital transformation of on- and offshore industries has been a trend and extreme necessity in recent years. One of the great Norwegian … Read More

Voice Norge

Voice Norge – MATCH Industry __ Fashion & Retail __ Clothing Design __ Chain Operations Services __ Strategic Brand Audit Leading Thought: The fashion industry has come of age, and still thrives on a very traditional business model. When everybody is rushing online MATCH is a strong proof that excellent service, high quality and a powerful interpretation of the fashion needs of the masses … Read More

We are a new breed of advisory

We are not your traditional advisory. Quite simply because we don´t believe that uniquely different challenges can be solved by the same competence. Neither do we believe that the same opportunities can be found when addressed by the same people, over and over again. With thebrandproject* we created a pinnacle advisory, setting up high-competence superteams based on our clients needs, … Read More

WWL ASA – Wallenius Wilhelmsen Logistics

Wallenius Wilhelmsen Logistics ASA Industry __ Global Logistics & Shipping __ Port Management __ Vehicle Management __ Supply Chain Management  Services __ Brand Architecture Feasibility Analysis __ Implementation Perspective __ Brand Research Wallenius Wilhelmsen Logistics delivers innovative and sustainable global shipping and logistics solutions for manufacturers of cars, trucks, heavy equipment and specialised cargo. WWL’s sophisticated supply chain solutions ensure an efficient integration of ocean transportation, inland distribution, … Read More