Erichsen & Horgen

Erichsen & Horgen Industry __ Engineering __ Architecture __ Building Operations & Planning __ Consulting Services __ Strategic Brand Audit __ Brand & Organizational Growth Strategy __ Brand Story __ Communication & Positioning Strategy __ Leadership Development __ Identity Transformation Strategy Leading Thought: As an absolute pinnacle engineering consultancy, Erichsen & Horgen are involved in the most prestigious and difficult buildings and projects in Norway. Being “best … Read More

2017 Nation Brand Report

The Nation Brand Report Brand Finance Nation Brand Report is out. And since we are Scandinavian, and Norway-based, here the take on the Nation Brand Report with Norway as a first point of review. Nation brands play a significant role in how we perceive a commercial brand, how we connect with it and why we believe in its offering. Based … Read More

Kongsberg Digital &

Kongsberg Gruppen – Kongsberg Digital & Industry __ Maritime, Off- and onshore industry __ Digital & Software Services __ Machine Learning & Business Transformation Services __ Strategic Brand Audit __ Brand Strategy & Core Narrative __ Customer & Digital Journey Leading Thought: The digital transformation of on- and offshore industries has been a trend and extreme necessity in recent years. One of the great Norwegian … Read More

Voice Norge

Voice Norge – MATCH Industry __ Fashion & Retail __ Clothing Design __ Chain Operations Services __ Strategic Brand Audit Leading Thought: The fashion industry has come of age, and still thrives on a very traditional business model. When everybody is rushing online MATCH is a strong proof that excellent service, high quality and a powerful interpretation of the fashion needs of the masses … Read More

We are a new breed of advisory

We are not your traditional advisory. Quite simply because we don´t believe that uniquely different challenges can be solved by the same competence. Neither do we believe that the same opportunities can be found when addressed by the same people, over and over again. With thebrandproject* we created a pinnacle advisory, setting up high-competence superteams based on our clients needs, … Read More

WWL ASA – Wallenius Wilhelmsen Logistics

Wallenius Wilhelmsen Logistics ASA Industry __ Global Logistics & Shipping __ Port Management __ Vehicle Management __ Supply Chain Management  Services __ Brand Architecture Feasibility Analysis __ Implementation Perspective __ Brand Research Wallenius Wilhelmsen Logistics delivers innovative and sustainable global shipping and logistics solutions for manufacturers of cars, trucks, heavy equipment and specialised cargo. WWL’s sophisticated supply chain solutions ensure an efficient integration of ocean transportation, inland distribution, … Read More

Living The Brand

Buzzword alert – “living the brand” seems to be an expression that could need a little deeper perspective. Living  the brand roots back to the general perception of brands and branding, and involves a lot more than just adhering to established brand guidelines, which usually tend to address a lot of logo and very little culture. If an organization really “lives … Read More

Core Narrative – A Strategic Foundation

The Quest for a Core Narrative Why would you read this article? Why are you here? Right here, right now? What is the context of your visit and your engagement to this article or the belief system you are about to enter into? Our belief system to be exact. Our belief in the power of great core narratives. The Foundation First, … Read More


Sapa Group Industry __ Global Industry __ Aluminium __ Innovation __ Global M&A  Services __ Core Narrative | Brand Story Sapa Group (Sapa Building System) Your development and manufacturing partner  With over 50 years of aluminium extrusion expertise, entrepreneurial spirit and continuous improvement, we lead the industry. Our mission: A sustainable world We are fortunate to work with a flexible, endlessly recyclable and lightweight material. … Read More