Challenge. Inspire. Simplify.

We believe.


We believe in the power of great brands. Great brands are made and managed by great leaders and exceptional employees. In todays high-paced society, everything needs a purpose. Life, products, companies and people. Organizations with an outspoken purpose perform better and retain more talent than the ones that don´t. Your purpose is directly linked to your brand. Actually, your brand cannot exist without it. And your organization cannot exist without its brand.

Ask why. Often. Why do we believe in efficient brand architectures, simplified brand strategies and a crystal clear DNA? Because they matter. More than anything. Today, and tomorrow.

We have to choose our clients, just as you have to choose your advisors. We are challengers. We are here to challenge you. And to make you great.
Your brand manifests your organizations future. Together we will outperform your competition and maximize your brands potential. If you are ready for an organizational challenge, are willing to embrace positive change, and have a vision of leading the best possible version of your brand – Then, we should be working together!

Great brands are more than an assignment. They are a long-term project.

We Are
Simplifiers.

Lets talk!

Our mission.


We enable and drive greatness – for brands and their leaders alike. We are simplifying challengers. We transform businesses by finding their essence, simplifying their portfolio and create winning cultures.

Our people.


We are a network-based agency, and create teams based on your needs as a client.
Together, we enable greatness. With you. Here a few of our key players.
We would love to hear from you!


Robert D B Leinders-Krog
principal advisor | md
+47 92 88 01 11
rlk@thebrandproject.com

Carina Åkredalen
brand strategist | digital head
+47 95 88 21 39
ca@thebrandproject.com

Eric Stein
jr. advisor & millennial mind
+47 92 81 18 86
es@thebrandproject.com

Fredrik Geelmuyden
strategic advisor | sr associate
+47 977 555 78
fg@thebrandproject.com

Erling Toven
“transformer” | sr associate
+47 959 90 922
et@thebrandproject.com

Henrik Juel Pettersen
IP lawyer @ Oslo Patent
+47 928 28 576
hjp@oslopatent.no

Vetle Fjeldheim
jr. advisor
+47 958 98 731
vf@thebrandproject.com

Kate Moloney
creative director | sr associate
+47 900 23 663
km@thebrandproject.com